Your Guide to Correct Logo Usage

NOTE: THERE IS ONLY ONE DAYTON’S BLUFF COMMUNITY COUNCIL LOGO

dbcc_logos

Guidelines

  1. Full color version should whenever possible, unless cost prohibitive
  2. All print material, including, but not limited to power points, flyers, business cards, internal and external memo’s, emails are required to use the color version of the logo.
  3. Un-stacked logo should be used unless prior approval from the communications committee

Black & White Guidelines

Only in certain cases when color is limited should a one-color logo be used, and it may only be used on lighter background colors.

Note: This one color logo should never be used in digital instance, e.g. PowerPoint. The full color version should always be applied in this case.

Promotional Material Creation

  1. Committees must utilize the flyer template when creating event flyers.
  2. All promotional material must be submitted to the communications committee for approval prior to publication. Please see lead time matrix below.
  3. Material creations requests (ads, flyers, t-shirts) must be submitted to the communications committee and Executive Director using the marketing project request form 4 weeks in advance

Print Materials (already created)

  • Request: I have created a flyer, poster, postcard, etc. and would like to send it out
  • Submit To: Communications Committee, Ex. Director, Coordinator
  • Form: Flyer Template
  • Lead Time: 2 weeks

Submit an Event

  • Request: I would like to e-mail event details
  • Submit To: Communications Committee, Ex. Director, Coordinator
  • Form: Flyer Forward sample e-mail
  • Lead Time: 1 week

Print Materials (need to be created)

  • Request: I need to create a flyer, poster, postcard
  • Submit To: Communications Committee, Ex. Director, Coordinator
  • Form: Marketing project request form
  • Lead Time: min. 4 weeks

Social Media Post

  • Request: I would like have a post on Facebook, Twitter, etc.
  • Submit To: Communications Committee, Ex. Director, Coordinator
  • Form: E-mail draft posting
  • Lead Time: 48 hours

Promotional Items

  • Request: I need t-shirts, bags other items created
  • Submit To: Communications Committee, Ex. Director, Coordinator
  • Form: Marketing project request form
  • Lead Time: 6 weeks

To promote a consistent brand image, the logo must remain unaltered. To download a PDF of these guidelines, please click here. To download a PDF of the DBCC Style Guide (colors, fonts, etc.), please click here.